Welcome To Your New Brand Hub

This is where your brand comes to life. Below, you'll find all the essential elements of your visual identity: your brand marks, color palette, and typography. If photography selections or brand voice guidelines were included in your package, you’ll find them here as well—all in one place for easy reference and consistent use.

LOGOS

Typography

H1 Ethic Serif

H1 Ethic Serif Bold

H2 Ethic Serif Italic

H2 Ethic Serif Italic Bold

H3 Sackers English Script

H4 operator mono

Body Commuter Sans

 Color Palette

#253332

#8a5637

#436263

#9fa4a0

#394633

#dee0dd

#50543A

brand voice

TRÜ’s brand voice is modern, emotionally intelligent, and magnetic—a blend of real talk and refined intention. We speak to our audience like a trusted, insightful friend who’s confident enough to challenge the status quo, but grounded enough to feel human and welcoming.

We don’t shout. We invite.
We don’t perform. We connect.
We don’t script chemistry—we make space for it.

Tone

  • Welcoming without being overly casual. We connect emotionally, not artificially.

  • Fresh, culturally aware, and trend-savvy—but never gimmicky.

  • Every word matters. Clear, concise, and rooted in meaning.

  • Confident in our difference. Our tone has quiet power, not hype.

  • We reflect and validate feelings. Empathy is baked into everything we say.